Avery King_Design_Portfolio_201908254

Organic by Mariani was developed as a brand before my tenure with the company, with club stores in mind. Responding to market demands, I refined the deglet noor packaging to highlight the California origins of the fruit while retaining the established design standards. I developed this package working with our Product Manager in charge of club stores. In the market, we saw a lift in sales of this product compared to a similar product of mixed fruit origin, which lacked the California designation.

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